Situation:
The Palm Beach Opera was trying to find its way in an increasingly competitive performing arts landscape. With an audience profile in the 55-70 age range, they knew that they had to broaden their audience to include younger people to assure their future.

Solution:
We created the Opera's first branding campaign that sold the extraordinary sensory experience of opera - the music, voices, drama, romance, costume and sets - all under a new theme line: Opera with a capital Oh! In every piece we created for the Opera, from the season brochure to direct mailers for a new young friends organization to newspaper ads soliciting single ticket sales, we kept the design and copy young and fresh to appeal to a younger demographic.

Results:
From the launch of the branding campaign, season and single ticket sales took off, registering a 20% increase over the previous year. Everyone in the performing arts community is talking about the new revitalized Palm Beach Opera.