Situation:
Tenet South Florida offers free cardiac risk assessments every February in conjunction with National Heart Health Month. The call volume had begun to even off after a couple of years. Tenet turned to The Boner Group to freshen the campaign and increase the call volume for its 16 hospitals.

Solution:
A series of print ads were developed using an emotional appeal to motivate the target audience and create a sense of urgency to have a cardiac risk assessment. The ads were strategically placed in a combination of daily regional and local community papers saturating the market.

Results:
Thanks to the campaign, appointments for the free cardiac risk assessments at Tenet South Florida hospitals went through the roof. The number of calls to schedule an appointment increased 75% over the previous year - from 995 calls to 1,749 calls.